A founder’s guide

Our notebook while we learn how to manage and grow a startup.

  • Written by
  • Abril
  • Cata
  • Gus
  • Karen
  • Pau
  • Sof
  • Susi
  • Abril
  • Cata
  • Gus
  • Karen
  • Paula Alcalá
  • Sof
  • Susi

Latest posts

product analytics
A Founder’s Guide to B2B Onboarding (Self-serve edition)

If you are thinking about building a self-serve flow for your early product, this guide will show you how to give your prospects a road to take to fully experience your product.

From Pau
KPIs product
A Founder’s Guide to Free Trials

What should you know about B2B free trials? There’s a lot of pricing structures that you could implement in your business, here we share our experience with a self-served opt-in free trial.

From Pau
A Founder’s Guide to Early Sales Calls

During our first year building Palabra our marketing…

From Pau
girl looking for B2B Product-led companies
A founder’s guide to cold emails

When trying to get our first customers, we’ve all tried cold emails. It’s definitely a smart first move and a cheap alternative to ads, but it’s not easy to get it right. That’s why I put together this short guide on what I’ve learned this past year of perfecting Palabra’s cold outreach process. It goes from email setup, to prospecting and copy.

From Pau
product analytics
Introducing A Founder’s Guide

Founders should be teaching each other everything we learn. It’s tough out there, many things could go wrong. And no one knows the struggle better than we do.
That’s why I decided to start this series.
A Founder’s Guide will be my notebook and textbook on every lesson I learn while growing Palabra. I will share notes on sales, marketing, management and decision making.

From Pau
Lessons learned from great onboarding emails with no HTML styling

Great onboarding emails don’t need to have…

From Abril